R S Sodhi – “To Build A Brand, Go Beyond The Books And Look At The People”


25th July 2017 Facebook Twitter LinkedIn Google+ News



 

GCMMF’s MD, RS Sodhi on what it took to build the Amul brand

Gujarat is a land of food brands. When I see Parag Desai from Wagh Bakri, Firoz Khambhata from Rasna, other brands like Balaji and Vadilal — which are national brands — I can say with confidence that people here know the pulse of consumers and this land has the ability to give best of the brands to India. I think Amul is one of them.

https://www.outlookbusiness.com/amp/enterprise/feature/to-build-a-brand-go-beyond-the-books-and-look-at-the-people-3723

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